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Arena’s creative director Justin Gibbons talks growth

From researcher to cool hunter, expert in neuroscience and now creative director at Arena, Justin Gibbons has had more than his share of job titles. He talks to Rebecca Morice about a fresh approach to...

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Search, strategy and social: Inside ad:tech London 2014

Last week marked the 10th anniversary of ad:tech London, a digital technology conference which allows the marketing and media community to source suppliers, learn about emerging trends and, most...

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Content Week v 2.0 has landed!

That’s right folks, Content Week v 2.0 is here, with Monday seeing the launch of the second content extravaganza from Arena. In a similar vein to last year’s Content Festival, the 2014 event will...

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Day 3 of Content Week: the big content debate

Our third Content Week event kicked off on Wednesday, this time in the shape of a debate between five top dogs from the mediasphere. While ‘Blurred lines: should content sit in media or creative...

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Final day of Content Week: getting hands-on with content

Today marked the end to our week of content fun – and what a week it was. We heard content success stories from across the group, listened to industry experts discuss key issues surrounding content,...

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On woods and trees: an overuse of clichés

Gemma’s blog about selfie sticks got me excited for two reasons: What the selfie stick was invented for? Reason one: I’ve been fascinated by them since I first encountered them in London earlier this...

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Spreading Christmas cheer

Now that the Halloween trick-or-treaters have disappeared for another year and the shops are filling up with Christmas cards and decorations, the festive season has officially arrived! To get everyone...

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What went down at the International Content Marketing Summit 2014

This week I made my way to the International Content Marketing Summit 2014 – my first fancy media event since joining Arena. A team member wasn’t able to attend, so off I trotted in her place and under...

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iMedia Data-Fuelled Marketing Summit: 10 Things to Take Away

  Last week, I spent a day at iMedia’s Data-Fuelled Marketing Summit. I turn up at any conference with the word ‘data’ in the title with some trepidation, but, thankfully, this was an event that was...

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#ComeDineWith Three Mobile – tempting tapas with Jenius Social

A couple of weeks ago, we teamed up with Three Mobile to host a tapas masterclass cooking event, #ComeDineWithThree (see what we did there?). Along with a few lovely bloggers, we had a go at making –...

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