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A GRAND DAY OUT: CHANGING MEDIA SUMMIT 2013
There were times during The Guardian’s Changing Media Summit when it felt more appealing to stroll down to Kings Cross and feed myself to the pigeons. Rory Cellan-Jones, the Beeb’s technology...
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Mad Women
“To crack the glass ceiling you don’t need a sharp stick, you need a sharp suit”, says one of the tube ads. It got me thinking, what do women need to do to succeed in advertising? It used to be a Don...
View Article7 Things I Learned at #Twitter4Brands
The big story (and the one most of us were waiting to hear about) at #Twitter4Brands last Thursday was the launch of Twitter #Music. It can be used either as an app on iOS or on the web. Powered by We...
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Arena’s Quest for Talent
Studying Advertising at Bucks New University gave me good understanding of ‘ad land’. I was privileged to be taught by a lecturer who had actual experience at a media agency, not just an academic who...
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SEO Breakfast: Chatting with Nick Wilsdon and Kevin Thiele
SEO has been a digital buzzword for a decade now, and yet those who can truly say they understand it are in surprisingly short supply. As the channel matures anyone with an interest in promoting their...
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‘The people behind the numbers’– Lessons from the a4uexpo
‘There are more phones in the world than toothbrushes’- the idea that people are more connected than hygienic is just one of the many insights from the a4uexpo conference in Amsterdam that I attended...
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Arena’s ‘Advertising without Ads’ week kicks off!
Yesterday saw the launch of Arena’s Advertising without Adverts week – a week-long festival to explore the roles of content, how we create and distribute it and celebrate those that are already doing...
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Summer in the City 2013
On 17th August, 2013, YouTube invited us to the 5th Summer it the City event which was held in Alexandra Palace this year. If you’re over the age of 22 (and that’s being generous), you probably...
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Day 2 of Arena’s ‘Advertising without Adverts’ Week!
AM #kittencamp session from Rubber Republic, who advise on the best practises for good content. The first slot of the day was with Will Cooke from Rubber Republic, who focused on sharing the best...
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Day 3 of Arena’s ‘Advertising without Adverts’ Week!
DAY 3 MORNING Outbrain It’s Distribution Day here at Arena and time is flying by! Day 3 of ContentFest was kickstarted at 10 o’clock with Rachel Barber from the brands and agencies team at Outbrain,...
View ArticleDay 4 of ContentFest!
DAY 4 MORNING Cake and Havas Sport + Entertainment It’s day 4 here at Content Fest and to begin today’s slew of sessions, we had a talk from Jim Downing, the Managing Partner of Cake and Dan Connolly,...
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Final Day at Arena’s AwA Content Fest!
DAY 4 MORNING The Last Event. The final ever session of Content Fest 2013 was a great success and an absolutely wonderful ending to a great week! We had a talk from four very experienced content...
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National identity crisis
‘Bloody hell. They really go all out, don’t they?’ I said to my housemate as we watched the opening gambits of the Super Bowl. There was a bit where Queen Latifah sang ‘America the Beautiful’ with a...
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The future of fashion: high street style is getting high-tech
The word fashion usually brings to mind pretty-looking things draped over pretty-looking people, or alternative-looking people who wear sunglasses 24/7. But this is just the surface behind a complex...
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No Good Sense 2014 #7 – SXSW Edition
New news It’s SXSW Interactive week in Austin, Texas and I have been soaking it all in. Privacy and data have been centre stage as both Julian Assange and Edward Snowden made live-stream...
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No Good Sense 2014 #8
New news Facebook has finally rolled out autoplay video ads into users’ newsfeeds in the US, with the expectation that these will become available in the UK later this year. This marks a...
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No Good Sense 2014 #10
New news This last week has seen a flurry of acquisitions and new product announcements. Facebook acquired Oculus Rift, adding to its growing collection of tech businesses. Disney acquired Maker...
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Eurostar’s Lionel Benbassat on brands and digital growth: ‘What is important...
The idea that content marketing can nurture the relationship between a brand and its customers is one that Lionel Benbassat, head of brand and marketing at Eurostar, has been exploring for years. His...
View ArticleArena’s creative director Justin Gibbons talks growth
From researcher to cool hunter, expert in neuroscience and now creative director at Arena, Justin Gibbons has had more than his share of job titles. He talks to Rebecca Morice about a fresh approach to...
View ArticleSearch, strategy and social: Inside ad:tech London 2014
Last week marked the 10th anniversary of ad:tech London, a digital technology conference which allows the marketing and media community to source suppliers, learn about emerging trends and, most...
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